Announcing an exciting new strategic partnership, two highly respected and experienced firms Molera Alvarez, a government affairs firm, and Urias Communications, a multicultural PR advertising agency, today established the formation of CoNecs North America, a full service advertising, digital, public relations and government affairs agency – all in one impactful provider.
Molera Alvarez was founded by two powerhouse members Jaime A. Molera, former Superintendent of Public Instruction, and Ruben Alvarez, who worked under Governors Fife Symington and Jane Dee Hull, and provides access to political, business and community leadership at all levels in the Southwest and have represented some of the top Fortune 100 companies over the last 13 years. Urias Communications, founded by Lisa Urias, provides innovative marketing strategies for clients interested in targeting the burgeoning multicultural markets in the Southwest, particularly Hispanics. CoNecs NA is a new limited liability company owned equally by Urias Communications and Molera Alvarez. The existing agencies will remain intact for the short term to ensure current client relations are uninterrupted, however, the intention is to complete a full merger soon.
The principals of CoNecs NA, as well as the numerous staff members comprising both founding firms of CoNecs, are multicultural and cross-cultural communications professionals raised in the digital world and reflect the changing demographics of America.
“This new ‘Company Next’ or ‘CoNecs’ agency connects clients to political, business and community leadership and the next generation of markets,” says Lisa Urias, managing partner. “We’ll leverage our powerful advertising, digital and PR campaigns together with our connections at every level of government, business and in the community to effectively and positively position our clients,” she says.
“Coming together to form CoNecs NA simply made sense for us to build on our respective strengths and provide real 21st century strategic solutions to our clients in a world of rapidly changing demographics,” says Ruben Alvarez, managing partner of CoNecs. “Both our respective existing and new clients now have an even greater opportunity to grow with this new alliance that CoNecs represents.”
“We’re confident we can provide companies with full service connection to their intended markets whether with government officials, business leaders or with social campaigns targeting traditional or cross-cultural markets,” says Jaime A. Molera, managing partner of CoNecs. “This team understands and reflects both markets and has established ties to business and government leadership.”
Molera Alvarez and Urias Communications are forming CoNecs NA to address several major synergies between the two existing firms, which will drive the new agency:
1. The Southwestern region is growing fast with cross-cultural and Hispanic markets profoundly affecting mainstream culture. Hispanics alone represent a $1 trillion spend in the U.S. and the millennial generation (18-34), which is projected to outsize the boomers as the largest living generation (US Census Bureau), heartily embraces the cross-cultural and uses primarily digital platforms. These trends will simply accelerate.
2. Fast-moving digital technology has revolutionized the marketing, government and media world, capturing the attention of everyone. Digital platforms, in addition to strategic placement of traditional advertising, will be key to marketing and government strategies. Since multicultural markets are predominately millennial, Urias Communications was an early adopter of digital technology and has garnered numerous local and national awards for its innovative and effective market entry and retention strategies.
3. This team provides clients with essential, strategic and trusted relationships from the highest levels of government in the U.S. Southwest and throughout North America, including Mexico.
“Most existing advertising agencies were built around targeting a monoculture world using traditional media formats,” says Ms. Urias. “Expecting YOY improved results when everyone is chasing the same audience will not work. Embracing cross-cultural markets with strategic messaging using digital and social media must be an essential strategic component for successful communication in today’s marketplace.”
CoNecs NA will leverage various platforms, including digital media, traditional advertising, earned media and government affairs to successfully position clients in the U.S. Southwest and in Mexico (North America). Both teams have been working with local, regional, national and Mexican clients for the past 10 years. Molera Alvarez recently led a delegation of six Arizona mayors to Mexico City to help governments and North American corporations find new potential business opportunities.
As with many dynamic, innovative agencies, Urias Communications and Molera Alvarez have been working together for years on various government affairs and marketing campaigns. CoNecs NA primary clients will include Fortune 100 clients in Arizona, the U.S. Southwest and in Mexico. The CoNecs team will also provide analytical research insights to ensure clients always receive an ROI, not just GRPs.
In addition to the two founding members, the Molera Alvarez team includes former Phoenix City Councilmember Claude Mattox and former policy advisor Margie Emmermann, who worked for an unprecedented four Arizona governors.
Under the leadership of Ms. Urias and partner Jennifer Sanchez, Urias Communications provides innovative new marketing strategies for clients interested in targeting the burgeoning multicultural markets of the U.S. Southwest, particularly Hispanics, with clients such as Dignity Health, Barrow Neurological Institute, the Phoenix Zoo, Arizona Department of Health Services, SunChase Holdings, the SuperBowl Host Committee (2015), the NFL and many others.